Neurodesign is the intersection of psychology and design

Neurodesign is the intersection of psychology and design, which helps to create websites that effectively attract and hold the attention of users. 

One of the basic principles of neurodesign is the use of color. Colors can evoke different emotions and reactions, and designers can use this information to create a certain mood on a website or draw attention to certain information.

Fonts and typography are also important. Research shows that some fonts are easier to read and perceive than others, and choosing the right font can make a website more accessible and attractive.

Understanding how the brain reacts to visual information allows designers to apply psychological principles and scientific research to improve the user experience.

This specialization involves using knowledge about brain function and cognitive processes to create effective and engaging designs, products and services.